IxD/UX/UI,
Creative.

Feb 2019 - Aug 2022

Associate Creative Director, Experience — Outcast

Digital Experience Design, Interaction Design, UX Direction, Visual Design, UI Integration, Technical Direction, Design Systems, Front-end Engineering, CMS and Information Architect.

• Leads a multidisciplinary team of Visual Designers, UX Designers, and Developers across Brand Experience projects and work streams including new business pitches.
• Directs experiential strategy. Develops and leads creation of visual, interactive and immersive outputs, applying proper emphasis and capturing the essence of the story, message, and brand through the executable.
• Facilitates and directs workshops, leading design sprints and exercises with clients to answer critical business and brand questions through design, prototyping, and testing ideas.
• Collects and analyzes user data through various methods; qualitative, quantitative, generative, evaluative, mapping and common sense.
• Leads and mentors Sr. Mid. and Jr. level team members through projects and career development.
• Technical direction, shapes initiatives, outlines requirements, content goals, develops roadmap and blueprints for implementation, drives conceptual thinking, vision, and rendering of intent. Ensures brand cohesiveness, compliance and accessibility.
• Establishes CMS architecture for content types, categories, and designs, connecting back-end development and front-end design.
• Prototype and wireframe for user testing, establish site hierarchy and user flows, hi-fidelity and lo-fidelity mockups.
• Builds and maintains design systems and code libraries, prescribing to the Atomic Design methodology.
• Leads design critiques and feedback sessions with internal and external stakeholders, users.